Invest in INSTAR BRANDS today!
A New Brand Management Model for Growth BrandsLOGIN TO INVEST
This Regulation D 506c offering is illiquid, speculative, and risky.
It's possible to lose all of your investment
Debt 10% APR PIK
7 Yr. Balloon
+0.2% per $25k Equity Rider
Over $150,000 Previously Raised from Investors
Reasons to Invest
10% APR PIK
7 Yr. Balloon
0.2% per $25k Equity Rider
- CEO, Todd Wichmann (former P&G) has a strong brand building track record. He managed P&Ls for Tide and Cascade at P&G. Since becoming an entrepreneur, he's purchased fledgling brands such as Oxydol, Biz, and Fit and successfully sold them.
- INSTAR scales imported brands seeking to launch in the US market through large retail.
- INSTAR has access to a proprietary network of contract manufacturers.
- INSTAR's distribution network includes large retail stores such as Wal-Mart, Costco, Target, Kroger, Amazon, and many more.
- INSTAR is offering a 10% APR return Payment In Kind, 7 Yr Balloon, which then converts into 0.2% equity ownership in the company for every unit sold.
Experienced Brand Builders
INSTAR: The New Brand Management Model
INSTAR Brands imports & co-manufacturers consumer products sourced from around the world seeking to sell into the North American market (USA / Canada / Mexico).
INSTAR acts as the intermediary or what we like to call a "Market Development Organization" for international companies looking for a landing zone to get their operations and sales started in the USA.
After establishing a beach head with regularly ordering national retail distribution, INSTAR Brands hands over the day-to-day operations to a local management team.
INSTAR currently represents international companies taking dozens of brands and specialty bulk chemicals into the market.
International Brands are Eager to Launch into the US Market
INSTAR's fastest growth is coming from the distribution of Brands who are seeking distribution in the United States. This includes both domestic USA brands that are regional or just beginning, as well as large multi-national brands that are successful in Latin America, but don't know how to effectively enter the US market.
INSTAR provides sales and marketing services at a ~10% fee/ profit over existing pricing. INSTAR acts as the vendor to retailers while providing full margin to the Brand.
INSTAR is strategically placed with offices, co-packing, and distribution hubs across the US. This gives us the ability to sell- in to big retailers.
Through our offices in Miami, business opportunities continue to present themselves in the greater Miami-Dade area, as Central and South American CPG companies look for sales windows to enter the US retail market.
Case Study: PET CAKES and the Global Pet Expo
2023 Winner of "Best in Show"
In March, INSTAR brought one of our portfolio companies, PetCakes, to the Global Pet Expo in Florida, where we were able to secure a $100K purchase order from a large Club Store.
There are dozens of CPG products like these looking for representation in retail.
Annual Legacy Sales
Consumer Hand Soaps
INSTAR's core brand is a Produce Wash, which is the same as P&G's FIT Produce Wash that I bought & sold for many years. The historical customers moved their business to INSTAR Brands as a B2B supplier.
This is a stable food service business, which anchors INSTAR and funds business operations.
We plan to scale this up by rebranding and providing commercial innovation across a number of cleaning products for retail stores.
INSTAR Antibacterial Produce Wash formulas were re-launched in Powder and Liquid forms. Historically, they reached $10 Million/year.
Introducing: Melalueca Oil
Logo (above) will be licensed “for free” to any purchaser of the Melaleuca Oil to proudly display on their packaging the contents are “preservative free”
Imagine: Preservative-Free Shampoos, Laundry, & Cleaning Products
Consumers demand "Preservative Free" products.
Melalueca oil is a proprietary blend of plant essential oils that provides a pleasant scent and acts as a natural preservative. It was developed by a scientist in Brazil, and we have exclusive rights.
Because it's all natural, it means it does not require EPA approval. INSTAR melaleuca oil will provide a functional benefit for shampoo or laundry detergent formulations, while simultaneously eliminating the need for chemical preservatives.
We've already tested the efficacy with consumer goods formulations. We're targeting large consumer goods companies, cleaning, and beauty care products.
We will leverage our retail and B2B network to launch into the specialty chemicals industry. INSTAR Brands owns the distribution, sales and marketing rights to this technology for North, South, Central American and the Caribbean Islands.
Both consumers and retailers alike are demanding “clean ingredient” lists, and this technology will help achieve that goal. Sales begin in Summer 2023.
LETTER FROM THE FOUNDER
I am writing to you about my newest company, INSTAR Brands, a company that is revolutionizing the Brand Management Model.
INSTAR Brands offers new brands the opportunity to scale in the United States by contract manufacturing through my network of co-packers while accessing major retailers through our proprietary distribution channels.
INSTAR Brands was born out of my passion for brand building, ever since I was a young Brand Manager overseeing Tide and Cascade over twenty years ago. I've carried those skills and built connections for the last 25 years taking small fledgling brands to scale. I left P&G to acquire Oxydol and Biz to grow and sell them. I also did the same thing for FIT produce wash.
As a brand builder, I know how hard it is to get exposure to major retailers, and I spent all those years developing relationships with Walmart, Target, Costco, Kroger, Amazon, and many more. Now, I bring those relationships to my new company, INSTAR Brands, to help other small brands fulfill their dreams of scaling into major retailers.
I just recently founded INSTAR Brands, and I'm going to scale up a portfolio of brands in a major way. Within the portfolio is another produce wash, which I've got a lot of experience growing already.
INSTAR Brands is more than just a brand management company. Think of it as a platform that supports small brands with big dreams. Now, I'm taking a new portfolio of brands we represent from Mexico, Europe, and South America into the US market.
That's why we're launching this public fundraising campaign. A public fundraising round is a unique way to raise capital for our business at scale with maximum exposure for us AND our portfolio.
It allows us to offer you a financial stake in our company in exchange for your investment. By investing in INSTAR Brands, you can benefit in our growth, but more importantly, you'll also become part of our mission and vision.
We are seeking to raise $1,000,000 in this campaign, which will help us grow our team, build our inventories, and increase our merchandising efforts with our retail partners.
If you are interested in investing in INSTAR Brands, please review the campaign page, where you can find more details about our company, our financials, and our valuation. We’re seeking accredited investors and institutions at a minimum of $25,000 or more. The campaign will run until we reach our maximum target.
We hope that you will become part of our investors base and help make INSTAR Brands a success.
Thank you for your time and attention.
10% PIK Interest
7 Year Balloon Payment
+0.2% Equity Rider
(for every unit sold)